
Google’s AI Pivot: The Enclosure of the Open Web
Google is using AI to create a controlled layer over the internet that exploits creators and monopolizes information access.
Advocacy and discourse around maintaining the web as an open, user-controlled platform, including resistance to corporate gatekeeping, defense of open standards like RSS and XSLT, browser neutrality, and the tension between proprietary application platforms and the document-centric web.

Google is using AI to create a controlled layer over the internet that exploits creators and monopolizes information access.

Google is transforming Search into an interactive, agentic AI ecosystem that prioritizes automated task execution and synthesized answers over traditional website links.
AI-powered bots are now instantly cloning and monetizing niche hobby projects, creating a swamp of low-effort scams that threaten the creative spirit of the internet.

In an era of AI-generated mediocrity, blogging and sharing authentic human insights is the most powerful way to reclaim the web.
AI and platform consolidation have turned the internet into a 'cognitive dark forest' where sharing ideas invites immediate absorption by the systems that feed on them.

Businesses and creators should prioritize independent websites over social media to ensure ownership, accessibility, and protection from platform volatility.
The non-commercial 'small web' is surprisingly vast and active, proving that personal, ad-free digital spaces are flourishing despite corporate dominance of the internet.
Refuse Google’s XSLT deprecation, keep using open formats, and push back against a corporate-controlled web that’s sidelining the user agent.

Join a low-pressure No Socials November: log off, try blogging instead, and share your experience via email.

Wikipedia’s traffic is slipping as AI answers and social video bypass source clicks, prompting Wikimedia to demand better attribution and traffic from platforms and more support from users.
In an AI-saturated, trust-poor feed economy, reclaim your work by making your website the canonical source and syndicating elsewhere.

Put social data back on the open web—users own it, apps aggregate it.

As AI answer engines disrupt traffic-based monetization, Cloudflare champions a new model where AI companies pay creators for the unique content that improves their models.

AI crawlers’ ravenous, non-reciprocal scraping is breaking websites and pushing the open web toward paywalled fragmentation.

By replacing links with AI answers, tech firms are eroding the web’s incentive to produce content—and ultimately starving their own AI.