AI Washing: The Corporate Scramble to Rebrand Ordinary Tech as Artificial Intelligence
179
Companies are misleadingly rebranding ordinary technology as AI to exploit market hype, causing a backlash of cynicism from PR experts and journalists.
AI Marketing
The application of artificial intelligence to marketing and advertising, including AI-powered campaign creation, ad targeting, content personalization, brand management tools, and the automation of creative workflows for digital marketing.
Reading List
Google's Gemini-Powered Evolution of Search Advertising
629
Google is integrating Gemini AI into Search ads to provide conversational guidance, interactive brand agents, and streamlined checkout experiences.
The Strategic Marketing of the AI Apocalypse
290
AI companies use apocalyptic fear-mongering as a strategic marketing tool to inflate their perceived power and distract from the need for regulation.
The Case Against the AI Insincerity Machine
135
Automating your social media presence with AI destroys human authenticity and replaces genuine connection with hollow, performative metrics.
Google’s Pomelli: AI-Branded Campaigns for SMBs, Now in Beta
291
Pomelli uses AI to learn your brand and quickly generate authentic, editable campaign ideas and assets, now in public beta for select English-speaking countries.
Gamma: AI Design Partner for Fast, Branded Content Across Formats
An AI design partner that turns ideas into branded, shareable presentations, websites, documents, and social posts in minutes.