Google’s Pomelli: AI-Branded Campaigns for SMBs, Now in Beta

Read Articleadded Nov 2, 2025
Google’s Pomelli: AI-Branded Campaigns for SMBs, Now in Beta

Google Labs and DeepMind launched Pomelli, an AI tool that helps SMBs create authentic, on-brand marketing campaigns. It builds a Business DNA from a company’s website, generates campaign ideas, and produces editable, downloadable creative assets for multiple channels. The public beta is available in English in the U.S., Canada, Australia, and New Zealand, with feedback encouraged.

Key Points

  • Pomelli is a new AI experiment from Google Labs and Google DeepMind for SMBs to generate on-brand marketing campaigns.
  • It builds a unique “Business DNA” by analyzing a company’s website and images to capture tone, fonts, imagery, and color palette.
  • The tool proposes tailored campaign ideas or accepts custom prompts to align with a user’s strategy.
  • It creates editable, downloadable, high-quality branded assets for use across social, websites, and ads.
  • Pomelli launches as a public beta in English in the U.S., Canada, Australia, and New Zealand, with a call for user feedback.

Sentiment

Overall, the Hacker News discussion displays a predominantly critical and apprehensive sentiment towards Pomelli and similar AI marketing tools. While acknowledging its potential as a competitor to existing services like Canva, the community expresses significant concerns about intellectual property, widespread job displacement in creative fields, Google's potential market manipulation, and the inherent limitations of AI in delivering nuanced creative vision. There's a strong undercurrent of skepticism regarding the tool's broader societal and economic impacts.

In Agreement

  • The tool looks interesting and a good Canva alternative, indicating its potential to fulfill its stated purpose.
  • AI features in general are becoming highly advanced and impactful, as seen with Adobe's AI capabilities, suggesting the underlying technology is powerful.
  • There is a growing capability for precise control over AI-generated content (e.g., ComfyUI), which could address concerns about diluted creative vision and potentially align with Pomelli's 'on-brand' promise.

Opposed

  • Significant uncertainty exists regarding the ownership and copyrightability of AI-generated content, with legal precedents still being decided and potential issues if AI replicates copyrighted material.
  • The tool is predicted to lead to massive job displacement in creative industries (marketing, advertising, graphic design, photography, UI/UX) and potentially render existing design tools like Canva, Figma, and Adobe obsolete.
  • Concerns were raised about Google's potential anti-competitive behavior, with theories suggesting Google might manipulate search rankings to favor Pomelli-generated content, creating a dependency that would later be exploited for profit (enshittification).
  • Many believe Pomelli will put numerous SaaS companies and startups, especially those offering API-based marketing or design solutions, out of business.
  • Critics argue that AI tools dilute the 'vision' of creative teams/individuals due to a lack of granular control, making them unsuitable for truly unique or high-quality creative work, useful only for less critical elements.
  • The tool's current limitations include a lack of API integration (unlike some competitors), being desktop-only, and restricted availability in certain regions.